Road To The Supe…

Two of my passions are sports and marketing, so Brand Innovators’ Sports Marketing Summit leading up to Super Bowl LVII in Arizona last week, was right up my alley. With the Super Bowl being the biggest live cultural event, it’s no surprise that a lot of the talk was centered around the importance of brands penetrating culture. While there were many interesting discussions over the week, to stay on point for the Supe, I highlighted a few here that focused on football. 

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